Tips On Improving Your Jewelry Company
Tuesday, March 24th, 2009You can always make it better.
Ego tells me: ?I?m very very good? but really, how good are you? This is a very competitive world and you must be objective about the quality of your work. How can your inventory be improved? Can they be safer? Have you double-checked everything before you sent it? Are you selling something that may soon break or fall off?
Remember that the kind of customer that you will die for is one that looks for quality and durability. A very good question to ask yourself is ?Would I pay that money for this item??
You can always treat your customers better.
Ego says ?Making that custom gift box is really hard work, and for free!? Please, be more respectful with your clients! Some of the money they pay for a (never forget that) completely unnecessary item you sell is very hard-earned! From all the jewelers around they?ve chosen YOU! There is always time to add and extra gift for a good customer. As artist we need customers that come back again and again, and that always think of you first when they need a special jewel for their social events or gifts. We need a customer that speaks wonderfully of our work and bring new customers with them so, what do people find when they meet you, whether if the meeting is at your office or at your booth? Treat them all the same, whether if they make big or small buys. Get to know them as much as you can and try to put all your best efforts to make them feel comfortable with you.
Work hard to find your own style.
Ego says ?Oh, my style is truly unique!? but the truth is that there is almost no such thing in jewelry business, or in any art business. Finding your own way includes a LOT of constant learning and humility. Strive to make the piece you really dream of and do not feel pressured by what you can sell or whom you can sell to. If your pieces breathe uniqueness they will sell out.
Give and Teach as much as you take and learn from others.
Ego says ?oh, if I share my secrets everyone will make copies of my work and sell more than me for sure? Really, have you heard how childish that is? Change your view about yourself and ask yourself if someone could envision you as a master in your particular niche.
Sharing your techniques, whether as downloadable files for small prices (tutorials are usually very cheap) or simply for free like I?m doing now, will not only improve your company karma wonderfully, but also will make you obtain a lot of respect from learners and professionals alike. Building a good reputation will mean a good percentage of your sales one day, but you have to begin now!
Visit Too Cool Jools today for bead jewelry or beaded bracelets
Read practical experiences in the topic of free website traffic - this is your personal knowledge pack.