Christmas comes a little early every year for the online retailer ? June or July to be exact. If you?re just starting to prepare now for this year?s holiday selling season, you?re none too early. Most people think the holiday buying craze starts the day after Thanksgiving, but the truth is it starts in September and tops out in November. So now is the time to get ready for the busiest selling season of the year.

Enhancing Your Product Line
Start thinking about your product sourcing. Your wholesalers should be sending you product sheets and catalog inserts with new products and prices. Because suppliers make their money anticipating trends, they?re a good place to see what?s new in your market and find complementary products to accentuate your existing line.

Before you decide to add an item to your line-up, do your homework. Look at other stores and auctions to see what kind of demand is there. See how much competition you have in that market and if there?s enough room for you to make a good profit. Suggests Matt Hedges, customer service manager of product-sourcing leader http://WorldwideBrands.com, ?This is a good time to test the waters with new products you might want to carry throughout the fall and holiday season.?

Advance Planning: the Key to Happy Customers
Holiday shoppers? number one concern is that their gift purchases reach their loved ones by Christmas. Online sales drop drastically the week before Christmas because buyers are afraid their orders won?t arrive on time. That?s why back orders are a seller?s worst nightmare. And that?s why you, the online retailer, need to take steps now to ensure that you?re not running short this holiday season:

? Order a few of your best-selling products and hold them in case your drop-shipper gets backed up. If your supplier can?t deliver something to your customer, you?ll have it on hand and be able to get it to them on time.

? ?Stay on top of your wholesalers at this time of year,? advises Hedges. Touch base with your suppliers every few weeks. Keep up-to-date on their stock levels for your best-selling items.

? If all else fails and your drop-shipper drops the ball, find another online store that offers overnight shipping or second day air. Between retail pricing and shipping costs, you?ll most likely take a loss ? but you?ll differentiate your business from other e-stores out there that get backed up and can?t deliver.

Being ready for the holidays helps you to give your customers what they want and build your reputation through positive word-of-mouth. You?ll gain loyal customers who?ll bring you repeat business throughout the rest of the year.

Written by Ricco Richardson
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Light Sticks are an excellent item to use in a 72-hour kit or just as an extra source of light in addition to being a source of entertainment for raves and caves. They require no batteries or electricity and are waterproof, inexpensive, and easily disposable.

Light sticks (often referred to as ?glow sticks?) are the safest source of lighting after a natural disaster because they do not require electricity, eliminating the possibility of fires from sparks, and they don?t use batteries, making them safe to use in explosive environments. (The chemicals inside are non-toxic and non-flammable, too!) The military even uses light sticks as a light source or light markers.

This source of light for the public typically provides anywhere from 5 hours to 24 hours of light before the glow fades out. You should be able to find the amount of time you get from your light stick on the package. Light sticks come in lots of different colors and lengths.

Light sticks are very safe products, but there are some things to know depending on your plans for using them. If you are able to freeze your light stick it will prolong the amount of time it glows, however the warmer it is, the brighter it will glow until the chemical reaction runs out. If you somehow get the chemicals on your clothes it can stain. They should be stored in a cold, dry place.

Children are especially fun to use light sticks with. They are great to have around when the power goes out and your kids need a ?nightlight? to help them to not be scared. I have also used them for the same purpose when I go camping. It’s surprising how much light they actually produce in a dark room. I recommend that you have light sticks in your home, your car, your 72 hour kits and your shelter in place supplies.

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